CONTENT CREATION AGENCY IN CHINA

We create your content for China

Native writing in Chinese, on-brand design, publishing and amplification: a five-step method, approved by your teams.

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THEY TRUST US
American VintagePyrenexLOOKDiorFrench Republic – Embassy of France in ChinaCampus FranceRenault GroupTotalEnergiesFrisquetDevred 1902
CONTENT IN CHINA

Key figures

ACTIVE USERS
1.05 bn
On social media in China
XIAOHONGSHU REVIEWS
90%
Of users check the platform before buying
ACTIVE CREATORS
30 m
Of content on Chinese platforms

In China, translated content is not enough to convince

Chinese consumers research online before buying, and they quickly spot a brand that does not speak their language. Your content must be designed for them and for the codes of each platform.

Our teams write natively in Chinese and create your visuals in line with your brand. Every piece of content follows the same process, for high-end, high-performing communication.

OUR PROCESS

Our content creation method

Every piece of content follows a five-step process. The goal: high-end, high-performing communication.

We define what your brand should say, and where.

Before producing anything, we lay the editorial foundations of your presence in China and have them approved by your teams.

  • Content strategy and editorial pillars
  • Monthly editorial calendar, by platform
  • Calendar approved by your teams

Result: a clear editorial line and an approved calendar before any production begins.

We create in Chinese, in line with your brand.

Our teams write directly in Chinese and design your visuals to match your brand’s world. Every piece of content is reviewed internally before it reaches you.

  • Native writing in Chinese
  • Visual design, in line with the brand
  • Internal proofreading and quality control

Result: native content, consistent with your brand and ready for approval.

You stay in control, even if you do not read Chinese.

You receive each piece of content in a bilingual file, in Chinese and in French or English. We incorporate your feedback, and final approval is yours.

  • Bilingual file in Chinese and in French or English
  • Your feedback incorporated
  • Final approval by your teams

Result: you know exactly what will be published in your brand’s name.

We publish in the right format, on the right platform.

We optimise each piece of content for search, publish it on RED Note and adapt it for WeChat, then keep your community active.

  • Keyword and hashtag research and optimisation
  • Publishing on RED Note, adaptation for WeChat
  • Community management and moderation

Result: content that is easy to find, adapted to each platform, and a community looked after every day.

We amplify what works and measure every result.

We focus the budget on the best-performing content, track campaigns every day and report the results to you.

  • Sponsoring the best-performing content
  • Daily campaign tracking and optimisation
  • Monthly dashboard and quarterly review

Result: a better-used budget and a clear view of what your content brings in.

CONTENT

Native content, platform by platform

A RED Note post is not written like a WeChat article. We adapt tone, format and keywords to the habits of each platform, from a single editorial line.

  • RED Note posts
  • WeChat articles and posts
  • Visuals in line with your brand
  • Optimised keywords and hashtags
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INFLUENCE

Creators to carry your messages

Your brand content gains credibility when it is shared by voices the Chinese public trusts. We select the right creators and follow up on every collaboration.

  • Influencer strategy
  • Creator selection
  • Collaboration follow-up
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AMPLIFICATION

Sponsor what already works

Rather than spreading your budget at random, we sponsor the best-performing content and show you what that choice brings in.

  • Sponsoring high-performing content
  • Daily campaign tracking
  • Monthly dashboard
  • Quarterly review
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THE AGENCY

DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market

From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.

What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.

This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.

The DFC Studio team in Beijing, surrounded by the Chinese platforms: WeChat, Xiaohongshu, Tmall, Taobao, Mini Programs, Baidu, Zhihu, WeChat Channels, Bilibili, Kuaishou, Douyin and Weibo
Thibault Alcorani, CEO of DFC Studio, speaking at French Tech Beijing
“Social media in China are essential levers to boost your online awareness and drive your growth while keeping full control of acquisition costs.”
Thibault Alcorani, CEO of DFC Studio & President of French Tech Beijing LIVING IN BEIJING (CHINA) SINCE 2014

Our commitments

China expertise

Based in China, we help foreign brands navigate the Chinese digital ecosystem. From WeChat to Xiaohongshu, our local expertise ensures tailored, high-performing strategies.

Support

We speak French and English. Thanks to a shared language and culture, we understand your expectations and turn them into effective strategies for the Chinese market. Smooth communication for the best possible support.

Performance

We build actionable, measurable digital strategies focused on ROI. Our commitment: maximise your impact in China and give you lasting growth drivers.

FAQ

Content creation in China

Is your content translated or written in Chinese?
It is written directly in Chinese by our teams. We start from your brand and your messages, without word-for-word translation, so that each piece of content feels natural to a Chinese reader.
How can I approve content if I do not read Chinese?
We send you a bilingual file, in Chinese and in French or English. You see what will be published and what it means, you give us your feedback, then you give final approval.
Which platforms do you publish on?
We mainly publish on RED Note (Xiaohongshu) and WeChat. The choice of platforms depends on your audience and your goals, and it is defined at the strategy stage.
How do you measure results?
You receive a monthly dashboard and a quarterly review. We also track sponsored campaigns daily to optimise them.

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DO YOU HAVE A PROJECT IN CHINA?

Want to grow your brand in China but don’t know where to start?

CONTACT US
Let’s have a 30-minute call and get clear answers:
  • Is your company ready for the Chinese market?
  • What opportunities are there for a company like yours?
  • What strategic steps should you consider?
  • What budget should you plan to launch and grow your brand in China?

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