kol agency china
Boost your awareness with Chinese KOLs
As a KOL agency in China, we connect you with local influencers to maximise your impact on the Chinese market.
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Key figures
- TOTAL MARKET
- $140 bn
- Size of the influencer market in China in 2024
- SALES RECORD
- $1.5 bn
- Achieved by Austin Li in 12 hours during 11.11
- ACTIVE CREATORS
- 30 m
- Of content on Xiaohongshu
In China, KOLs play a key role
In China, influencers or Key Opinion Leaders (KOLs) play a key role in digital communication and e-commerce. More than 70% of Chinese internet users say they are influenced by Chinese influencers’ recommendations before buying a product.
Working with the right content creators and adapting your brand image to Chinese culture lets you directly influence your Chinese customers and grow your sales.
Grow your brand through influence
With more than 10 years of experience in China, we are a local agency combining a fine knowledge of the Chinese market with French excellence in execution.
We connect you with the right KOLs, KOCs and micro-influencers to create real impact, from awareness to conversion.
Our strength: a talented team combining local expertise and international standards for concrete results.
Selecting and activating Chinese influencers
We identify the most relevant Chinese KOLs, micro-influencers and KOCs for your brand, based on your target audience and goals.
- Analysis of Chinese influencers’ profiles and audiences
- Negotiation and management of collaborations with brand ambassadors
- Selection of micro-influencers for targeted, highly engaging campaigns
Impactful digital content strategy and creation
A successful campaign relies on quality digital content adapted to the codes of digital communication in China.
- Defining an effective brand message and positioning
- Creating native content: short videos, e-commerce livestreams, interactive posts
- Activating the right platforms (Xiaohongshu, Douyin, WeChat, Weibo, Bilibili)
Performance tracking and analysis
Every campaign is tracked in real time to ensure the best return on investment.
- KPI tracking: engagement, reach, followers
- Analysis of conversions and interaction rates
- Detailed reporting and strategic recommendations
Want to succeed in China? Download our free guide
DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market
From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.
What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.
This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.
“In China, influencer marketing is built on authenticity and credibility. A good KOL doesn’t sell a product, they tell a story that resonates with their audience.”
Our commitments
China expertise
Based in China, we help foreign brands navigate the Chinese digital ecosystem. From WeChat to Xiaohongshu, our local expertise ensures tailored, high-performing strategies.
Support
We speak French and English. Thanks to a shared language and culture, we understand your expectations and turn them into effective strategies for the Chinese market. Smooth communication for the best possible support.
Performance
We build actionable, measurable digital strategies focused on ROI. Our commitment: maximise your impact in China and give you lasting growth drivers.
Influencers and KOLs in China
What are the main benefits of influencer marketing in China?
How do I choose the right KOLs for my brand in China?
How much does a KOL campaign in China cost?
Why do Chinese internet users trust KOLs?
Discover all our services
Chinese market potential study
A complete analysis of your brand to identify opportunities and growth strategies on the Chinese market.
DISCOVER ACCOUNTSOpening your official accounts
Creation and verification of your official accounts on the main Chinese platforms to secure your digital presence.
DISCOVER SOCIALSocial media management
Grow and manage your community on Chinese social media with targeted, high-performing strategies.
DISCOVER INFLUENCEInfluencer marketing in China
Boost your visibility through collaborations with influencers and optimised advertising campaigns.
DISCOVER WECHATWeChat marketing
Make the most of WeChat with tailored content and effective engagement strategies.
DISCOVER RED NOTERED Note (Xiaohongshu) marketing
Grow your awareness on Xiaohongshu with marketing campaigns built for a highly engaged audience.
DISCOVER SALESE-commerce & social selling
Accelerate your sales with e-commerce and social selling solutions built for the Chinese market.
DISCOVER LIVELive-streaming in China
Harness the power of live-streaming to boost engagement and conversions by interacting directly with consumers.
DISCOVER B2BB2B marketing & lead generation
Generate qualified B2B leads with targeted marketing strategies that support growth and customer acquisition.
DISCOVERWant to grow your brand in China but don’t know where to start?
CONTACT US- Is your company ready for the Chinese market?
- What opportunities are there for a company like yours?
- What strategic steps should you consider?
- What budget should you plan to launch and grow your brand in China?
