B2B MARKETING AGENCY IN CHINA

Grow your B2B business in China

Increase your business volume and expand your client portfolio with a mix of strategy, content, data and lead generation.

THEY TRUST US

WHY DIGITAL MATTERS IN B2B

Key figures

ONLINE RESEARCH: 90%; Of B2B buyers start their journey online
ORGANIC LEADS: 80 %; Come from educational content rather than ads
ONLINE TRANSACTIONS: $3.9 tn; Annual B2B e-commerce volume in China in 2024

Become your prospects’ first choice online

With a content strategy tailored to their needs, you win the trust of your Chinese prospects before the first meeting.

OUR MISSION

Accelerate your B2B growth in China

With more than 10 years of experience on the Chinese market, we are a local agency specialised in B2B marketing and lead generation.

We combine strategy, targeted content, data and lead generation to connect you with your future clients.

Our strength: a Franco-Chinese team combining a fine understanding of the market with excellent execution, for lasting and measurable results.

STRATEGY

B2B marketing strategy in China

The Chinese market is unique. To succeed online, the right multichannel strategy lets you optimise your sales funnel and increase your conversion rate.

Audit digital
Competitor benchmark
Lead generation strategy
Digital training

CONTENT

B2B branding and content marketing

To stand out and get your expertise recognised, combine attractive visuals with quality content.

Editorial strategy
Content creation
Social media management
Website development and management

LEADS

B2B lead generation in China

There are many prospects in China. To reach them, combine advanced data analysis with a multichannel lead generation strategy, on the web and on social networks.

Lead generation on WeChat
Pay-per-click campaigns on Baidu
Promotion on Zhihu
B2B public relations and influence

Cover of DFC Studio’s guide “China: Essential Basics to Know”

CHINA DIGITAL WHITEPAPER · 84 PAGES

Want to succeed in China? Download our free guide

THE AGENCY

DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market

From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.

What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.

This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.

The DFC Studio team in Beijing, surrounded by the Chinese platforms: WeChat, Xiaohongshu, Tmall, Taobao, Mini Programs, Baidu, Zhihu, WeChat Channels, Bilibili, Kuaishou, Douyin and Weibo

Thibault Alcorani, CEO of DFC Studio, speaking at French Tech Beijing — Thibault Alcorani, CEO of DFC Studio & President of French Tech Beijing LIVING IN BEIJING (CHINA) SINCE 2014

Our commitments

China expertise

Based in China, we help foreign brands navigate the Chinese digital ecosystem. From WeChat to Xiaohongshu, our local expertise ensures tailored, high-performing strategies.

Support

We speak French and English. Thanks to a shared language and culture, we understand your expectations and turn them into effective strategies for the Chinese market. Smooth communication for the best possible support.

Performance

We build actionable, measurable digital strategies focused on ROI. Our commitment: maximise your impact in China and give you lasting growth drivers.

FAQ

B2B marketing in China

Why does digital marketing matter to reach B2B clients in China?

Digital marketing is crucial to reach B2B clients in China: most companies and buyers are active online and rely on digital platforms and social networks to research products and services. Optimising your content for search engines and local digital tools is one of the keys to your visibility. DFC Studio helps you build and run your B2B digital marketing strategy in China.

What are the most effective B2B strategies to target Chinese companies?

The most effective strategies rely on an omnichannel approach adapted to the Chinese market: WeChat, Bilibili, forums such as Zhihu or Baidu Zhidao, and advertising on Baidu Ads to build your credibility. Overcoming language and cultural barriers is essential. We design your strategy and run your campaigns to reach your audience effectively.

What are the best practices for B2B content marketing in China?

Create high-quality content in Chinese that meets your targets’ specific needs and includes local cultural references. Rely on WeChat official accounts, industry forums and professional networks, and work with industry experts to gain reach and credibility. Finally, think about SEO for a long-lasting strategy.