DIGITAL AUDIT IN CHINA
Measure your brand’s presence in China
A complete audit of your brand, your competitors and your market to build a clear digital strategy in China.
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Key figures
- PLATFORMS ANALYSED
- 8
- Baidu, WeChat, RED Note, Douyin, Weibo, Zhihu, Tmall and Bilibili
- COMPETITORS STUDIED
- 3 to 5
- Compared platform by platform
- ROADMAP
- 12 months
- Priorities, budget and performance indicators
Know where you stand before investing in China
Chinese platforms do not work like Google, Instagram or Amazon. An audit shows you what works, what is missing and where to start, before you commit your budget.
A complete diagnosis, a clear strategy
With more than 10 years of experience in the Chinese market, we are a local agency that knows Chinese platforms from the inside.
Our Beijing team looks at your brand the way a Chinese consumer would: Baidu searches, WeChat accounts, RED Note posts, Douyin videos and online reviews.
Our strength: a Franco-Chinese team combining a fine understanding of the market with excellent execution, for lasting and measurable results.
Audit of your digital presence
Where does your brand stand on Chinese platforms? We measure your visibility, your content and your reputation to set your starting point.
- Visibility on Baidu, WeChat, RED Note, Douyin and Tmall
- Analysis of your official accounts and content
- Online reputation: reviews, mentions and user sentiment
- Digital maturity score and areas for improvement
Competitor audit
What your competitors do in China, so you can find your place: platforms, messages, influencers and prices.
- Benchmark of 3 to 5 Chinese and international competitors
- Platforms, content and KOL partnerships under the microscope
- Share of voice and price positioning
- The opportunities nobody is using yet
Digital strategy for China
Based on both audits, we build your roadmap: goals, priority platforms, budget and schedule.
- Priority platforms and formats
- 12-month roadmap
- Budget and performance indicators
- Recommendations presented to your teams
Want to succeed in China? Download our free guide
DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market
From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.
What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.
This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.
“Marketing in China is built on trust, networks and adapted local communication, turning opportunities into lasting partnerships.”
Our commitments
China expertise
Based in China, we help foreign brands navigate the Chinese digital ecosystem. From WeChat to Xiaohongshu, our local expertise ensures tailored, high-performing strategies.
Support
We speak French and English. Thanks to a shared language and culture, we understand your expectations and turn them into effective strategies for the Chinese market. Smooth communication for the best possible support.
Performance
We build actionable, measurable digital strategies focused on ROI. Our commitment: maximise your impact in China and give you lasting growth drivers.
B2B marketing in China
What is a digital audit in China?
My company is not yet present in China. Is the audit useful?
What does the deliverable include?
How long does an audit take?
Discover all our services
Chinese market potential study
A complete analysis of your brand to identify opportunities and growth strategies on the Chinese market.
DISCOVER ACCOUNTSOpening your official accounts
Creation and verification of your official accounts on the main Chinese platforms to secure your digital presence.
DISCOVER SOCIALSocial media management
Grow and manage your community on Chinese social media with targeted, high-performing strategies.
DISCOVER INFLUENCEInfluencer marketing in China
Boost your visibility through collaborations with influencers and optimised advertising campaigns.
DISCOVER WECHATWeChat marketing
Make the most of WeChat with tailored content and effective engagement strategies.
DISCOVER RED NOTERED Note (Xiaohongshu) marketing
Grow your awareness on Xiaohongshu with marketing campaigns built for a highly engaged audience.
DISCOVER SALESE-commerce & social selling
Accelerate your sales with e-commerce and social selling solutions built for the Chinese market.
DISCOVER LIVELive-streaming in China
Harness the power of live-streaming to boost engagement and conversions by interacting directly with consumers.
DISCOVER B2BB2B marketing & lead generation
Generate qualified B2B leads with targeted marketing strategies that support growth and customer acquisition.
DISCOVERWant to grow your brand in China but don’t know where to start?
CONTACT US- Is your company ready for the Chinese market?
- What opportunities are there for a company like yours?
- What strategic steps should you consider?
- What budget should you plan to launch and grow your brand in China?
