Introducing Chinese Tourists Behavior in 2023

The global tourism industry faced severe challenges due to the COVID-19 pandemic, causing a significant decline in 2020. However, the tourism industry has started to recover in the past two years, leading to new opportunities.

The number of outbound trips is expected to increase rapidly with the control of the epidemic and the removal of flight restrictions.

Chinese tourists, primarily from first-tier cities or economically developed regions, usually travel twice a year and are fond of outdoor activities, nature, sports, and trying new things.

Social media has become a crucial aspect for Chinese travelers in their travel journey. The rise of social media platforms and short videos has impacted consumer behavior by providing information about destinations, food, and travel experiences.

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