- After the 2020 slump, global tourism is recovering and opening up new opportunities.
- Chinese outbound travel is picking up again as flight restrictions are lifted.
- The typical traveller comes from a big city, travels twice a year and loves nature, sport and new experiences.
- Social media and short videos guide their choice of destinations, restaurants and experiences.
Global tourism is bouncing back
The global tourism industry faced severe challenges because of the COVID-19 pandemic, leading to a significant drop in 2020. It has since started to recover, opening up new opportunities.
The number of trips abroad is expected to grow quickly as the epidemic is brought under control and flight restrictions are lifted.
Who are Chinese travellers?
Chinese tourists mostly come from tier-1 cities or economically developed regions. They usually travel twice a year and enjoy outdoor activities, nature, sport and discovering new experiences.
- ORIGINTier-1 cities and developed regions
- FREQUENCYTwo trips a year on average
- INTERESTSOutdoors, nature, sport and new experiences
Social media at the heart of travel
Social media have become a crucial part of Chinese travellers’ journey. The rise of social platforms and short videos has shaped their behaviour by providing information on destinations, food and travel experiences.
RED Note
Douyin
WeChat
In this whitepaper
- The profile of Chinese travellers and what they want
- The weight of social media and short videos in their journey
- The opportunities for tourism players
FREE DOWNLOAD
