Winner of the Innovative SME Excellence Award from CCI France China
Digital marketing agency for the Chinese market, based in Beijing

We unlock the Potential of your Brand in China 🚀

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THEY TRUST US
American VintagePyrenexLOOKDiorFrench Republic – Embassy of France in ChinaCampus FranceRenault GroupTotalEnergiesFrisquetDevred 1902

We shape the buying journey to make your brand the first choice of Chinese consumers

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THE AGENCY

DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market

From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.

What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.

This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.

The DFC Studio team in Beijing, surrounded by the Chinese platforms: WeChat, Xiaohongshu, Tmall, Taobao, Mini Programs, Baidu, Zhihu, WeChat Channels, Bilibili, Kuaishou, Douyin and Weibo

China: our playground

Entering the Chinese market requires a completely new approach, with specific communication channels that are very different from Western platforms.

Choosing the right channel, the right message and the right audience is key to succeeding in China.

With more than 10 years of experience in this market, we support you at every stage of your growth with tailored digital strategies focused on performance and return on investment.

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OUR LATEST PROJECTS

What we do for our clients

Fashion, beauty, wine, sport, education: a glimpse of the brands we support in China.

  • RED Note & influencer management · outdoor fashion OUTDOOR FASHION WeChatRED Note RED Note & influencer management
  • Social media & e-commerce · beauty BEAUTY WeChatRED Note Social media & e-commerce
  • Social media & e-commerce · fashion FASHION WeChatRED Note Social media & e-commerce
  • E-commerce activation on RED Note · lifestyle LIFESTYLE WeChatRED Note E-commerce activation on RED Note
  • RED Note & WeChat activation · ready-to-wear READY-TO-WEAR WeChatRED Note RED Note & WeChat activation
  • Social media & community management · public figure PUBLIC FIGURE WeChatRED Note Social media & community management
  • Social media & influence · wines & spirits WINES & SPIRITS WeChatRED Note Social media & influence
  • Social media & influence · winter sports WINTER SPORTS WeChatRED Note Social media & influence
  • Social media & lead generation · education EDUCATION WeChatRED Note Social media & lead generation
  • E-commerce activation on WeChat · perfumery PERFUMERY WeChat E-commerce activation on WeChat
  • Social media & e-commerce · accessories ACCESSORIES WeChatRED Note Social media & e-commerce
  • Digital communication · higher education HIGHER EDUCATION WeChatRED Note Digital communication
  • Social media & influence · cycling CYCLING WeChatRED Note Social media & influence
Cover of DFC Studio’s guide “China: Essential Basics to Know”
FREE GUIDE · 84 PAGES

Want to succeed in China? Download our free guide

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YOUR PROJECT IN CHINA

Let’s talk about your project

Our French-Chinese team, based in Beijing and Lyon, reviews your request and gets back to you with initial ideas.

BOOK A MEETING
  1. 01You tell us about your projectYour brand, your products, your goals in China.
  2. 02We show you a real client caseA case study close to your sector and your project, with its results.
  3. 03We propose a strategyA clear action plan, tailored to your budget.
FAQ

Frequently asked questions

Another question? Write to us.

Why choose DFC Studio as your partner in China?

Choosing DFC Studio, one of the pioneer agencies, as your partner in China means working with a team that combines Western culture with in-depth knowledge of the local market.

We understand the unique challenges of entering and succeeding in the Chinese market, and offer tailored strategies that resonate with Chinese consumers.

Our bicultural team, with a strong background in sectors as varied as fashion, luxury, institutions and industry, supports you at every step of your journey.

From building your brand awareness to growing your sales, DFC Studio is committed to your success in one of the most dynamic markets in the world.

Who is DFC Studio?

DFC Studio (from “Difachuang”, meaning “building from scratch, the French way”) is an independent digital communication and e-commerce agency that helps foreign companies develop and grow on the Chinese market.

Founded in China by Thibault Alcorani more than 10 years ago, DFC Studio has since supported a wide range of clients, from large companies such as TotalEnergies to institutions such as the French Embassy, and fashion brands such as Pyrenex and American Vintage.

With offices in Beijing and Lyon, we support you at every stage of your growth, including market entry strategies, social media management, e-commerce solutions and influencer marketing.

With the client relationship at the heart of our collaboration, our team combines international expertise with in-depth knowledge of the Chinese market, making us a trusted partner for your brand’s expansion in China.

What are DFC Studio’s areas of expertise?

DFC Studio specialises in a wide range of digital marketing services adapted to the Chinese market, including social e-commerce solutions.

Our expertise covers everything from social media marketing and content creation to complete marketing strategies that effectively engage Chinese audiences.

We help brands build a strong presence on the main Chinese social networks such as WeChat and Xiaohongshu, and we excel at running advertising campaigns that resonate with Chinese consumers.