We unlock the Potential of your Brand in China 🚀
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We shape the buying journey to make your brand the first choice of Chinese consumers
Chinese market potential study
STRATEGYA complete analysis of your brand to identify opportunities and growth strategies on the Chinese market.
DISCOVERSocial media management
SOCIALGrow and manage your community on Chinese social media with targeted, high-performing strategies.
DISCOVERInfluencer marketing in China
INFLUENCEBoost your visibility through collaborations with influencers and optimised advertising campaigns.
DISCOVERE-commerce & social selling
SALESAccelerate your sales with e-commerce and social selling solutions built for the Chinese market.
DISCOVERWeChat marketing
WECHATMake the most of WeChat with tailored content and effective engagement strategies.
DISCOVERRED Note (Xiaohongshu) marketing
RED NOTEGrow your awareness on Xiaohongshu with marketing campaigns built for a highly engaged audience.
DISCOVERDFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market
From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.
What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.
This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.

China: our playground
Entering the Chinese market requires a completely new approach, with specific communication channels that are very different from Western platforms.
Choosing the right channel, the right message and the right audience is key to succeeding in China.
With more than 10 years of experience in this market, we support you at every stage of your growth with tailored digital strategies focused on performance and return on investment.
What we do for our clients
Fashion, beauty, wine, sport, education: a glimpse of the brands we support in China.
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OUTDOOR FASHION
RED Note & influencer management
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BEAUTY
Social media & e-commerce
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FASHION
Social media & e-commerce
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LIFESTYLE
E-commerce activation on RED Note
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READY-TO-WEAR
RED Note & WeChat activation
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PUBLIC FIGURE
Social media & community management
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WINES & SPIRITS
Social media & influence
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WINTER SPORTS
Social media & influence
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EDUCATION
Social media & lead generation
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PERFUMERY
E-commerce activation on WeChat
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ACCESSORIES
Social media & e-commerce
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HIGHER EDUCATION
Digital communication
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CYCLING
Social media & influence
Want to succeed in China? Download our free guide
Latest articles
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· 7 minOur complete guides
The reference articles to read first, updated every year.
Let’s talk about your project
Our French-Chinese team, based in Beijing and Lyon, reviews your request and gets back to you with initial ideas.
BOOK A MEETING- 01You tell us about your projectYour brand, your products, your goals in China.
- 02We show you a real client caseA case study close to your sector and your project, with its results.
- 03We propose a strategyA clear action plan, tailored to your budget.
Why choose DFC Studio as your partner in China?
Choosing DFC Studio, one of the pioneer agencies, as your partner in China means working with a team that combines Western culture with in-depth knowledge of the local market.
We understand the unique challenges of entering and succeeding in the Chinese market, and offer tailored strategies that resonate with Chinese consumers.
Our bicultural team, with a strong background in sectors as varied as fashion, luxury, institutions and industry, supports you at every step of your journey.
From building your brand awareness to growing your sales, DFC Studio is committed to your success in one of the most dynamic markets in the world.
Who is DFC Studio?
DFC Studio (from “Difachuang”, meaning “building from scratch, the French way”) is an independent digital communication and e-commerce agency that helps foreign companies develop and grow on the Chinese market.
Founded in China by Thibault Alcorani more than 10 years ago, DFC Studio has since supported a wide range of clients, from large companies such as TotalEnergies to institutions such as the French Embassy, and fashion brands such as Pyrenex and American Vintage.
With offices in Beijing and Lyon, we support you at every stage of your growth, including market entry strategies, social media management, e-commerce solutions and influencer marketing.
With the client relationship at the heart of our collaboration, our team combines international expertise with in-depth knowledge of the Chinese market, making us a trusted partner for your brand’s expansion in China.
What are DFC Studio’s areas of expertise?
DFC Studio specialises in a wide range of digital marketing services adapted to the Chinese market, including social e-commerce solutions.
Our expertise covers everything from social media marketing and content creation to complete marketing strategies that effectively engage Chinese audiences.
We help brands build a strong presence on the main Chinese social networks such as WeChat and Xiaohongshu, and we excel at running advertising campaigns that resonate with Chinese consumers.


