China Fashion Agency

Establish your style on the Chinese market

Social media, influence and e-commerce: we help fashion and ready-to-wear brands build awareness and sell in China, from RED Note to WeChat.

THEY TRUST US

FASHION IN CHINA IN FIGURES

Key figures

ACTIVE USERS: 387 M; Monthly on RED Note at the end of 2025, the Chinese platform where people discover fashion
FEMALE USERS: 70%; Around 70% of RED Note users are women (Xiaohongshu data, 2025)
APPAREL: +1.5%; Expected 2025 growth for apparel and footwear in China (Euromonitor)

In China, fashion is discovered on social media first

With expected growth of 1.5% in 2025 (Euromonitor), China’s apparel market alone can no longer carry a brand. To exist, you have to be discovered, recommended and desired.

On RED Note, ordinary users and small creators publish most fashion content, with peaks at each change of season and ahead of major sales events such as Double 11 (WalktheChat). Your brand has to live at this pace.

OUR MISSION

Making your brand part of the Chinese wardrobe

We support brands such as American Vintage, Pyrenex, Petrusse and Devred as they develop in China, with a Franco-Chinese team based in Beijing.

We localise your brand universe, run your social media in step with your collections and activate the creators who matter to your customers.

Our goal: to turn discovery into awareness, then into sales.

STRATEGY

Strategy: localising your brand in China

We identify your target customers, what sets you apart on the Chinese market and the right way to tell your story to a local audience.

Market potential study
Positioning and differentiating advantages
Localising your brand story
Digital strategy and annual calendar

SOCIAL MEDIA

Social media: bringing your collections to life

We run your official accounts in Chinese, in step with your collections and launches, to make your brand part of your communities’ daily lives.

Opening and verifying official accounts
Editorial planning and content
Managing your WeChat and RED Note accounts
Community management
Performance measurement

M Your brand

Official account Follow

WECHAT ARTICLE

Editorial calendar

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INFLUENCE

Influence: getting you worn and recommended

We activate fashion creators, from small accounts to KOLs, to bring your brand into the conversation and support each of your launches.

Selecting specialist creators
Product seeding to creators
Campaigns on RED Note and Douyin
Social media advertising
Performance measurement

E-COMMERCE

E-commerce: turning desire into sales

Once the brand is wanted, it has to be easy to buy. We create and run your online store, as we did on WeChat for Petrusse.

E-commerce strategy
Opening your online store
Product pages in Chinese
Customer Service
Performance measurement

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THE AGENCY

DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market

From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.

What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.

This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.

The DFC Studio team in Beijing, surrounded by the Chinese platforms: WeChat, Xiaohongshu, Tmall, Taobao, Mini Programs, Baidu, Zhihu, WeChat Channels, Bilibili, Kuaishou, Douyin and Weibo

“Their approach is both relevant and impactful, with immediate and measurable results on our sales. The team is attentive, responsive and fully committed alongside us.”

Nawelle De Vos, Export Director at Pyrenex

Our commitments

China expertise

Based in China, we help foreign brands navigate the Chinese digital ecosystem. From WeChat to Xiaohongshu, our local expertise ensures tailored, high-performing strategies.

Support

We speak French and English. Thanks to a shared language and culture, we understand your expectations and turn them into effective strategies for the Chinese market. Smooth communication for the best possible support.

Performance

We build actionable, measurable digital strategies focused on ROI. Our commitment: maximise your impact in China and give you lasting growth drivers.

FAQ

WeChat agency in China

Why is RED Note essential for a fashion brand in China?

RED Note had 387 million monthly active users at the end of 2025, mostly women. This is where Chinese consumers discover new brands and compare opinions, usually through content published by other users.

Do you need big KOLs to launch a fashion brand?

Not necessarily. On RED Note, much of the fashion content comes from ordinary users and small creators. We often combine these profiles with a few KOLs chosen for their affinity with your universe.

When should you communicate on the Chinese market?

Fashion content is especially abundant at changes of season and ahead of major sales events such as Double 11. We build your calendar around these key moments and your own collections.

What kinds of brands do you support?

We work with ready-to-wear, technical apparel, leather goods, accessories and home linen brands, such as American Vintage, Pyrenex, Devred, Petrusse, Le Tanneur, Maison Michel and Carré Blanc.

Can you run our online store in China?

Yes. We define your e-commerce strategy, create your store and product pages in Chinese, and handle its management and customer service. For example, we created the WeChat store of Petrusse.