China Wine & Spirits Agency

Build the desirability of your wines in China

We influence the purchase journey of Chinese consumers to make your products the first choice of wine lovers.

THEY TRUST US

WINE IN CHINA AND OUR RESULTS

Key figures

WINE CONSUMPTION: −13%; Decline in China in 2025: consumers drink less, but they drink better
ONLINE PURCHASES: Over 50%; Of alcohol buyers already go through digital platforms
USERS REACHED: +1 bn; By our campaigns, with more than 3,000 influencer collaborations

China rewards the brands that know how to get chosen

In 2025, wine consumption in China fell by 13%. Chinese consumers drink less, but they drink better: they compare, research and select.

That choice is now made online. More than half of alcohol buyers already go through digital platforms, well before visiting a shop or a restaurant.

OUR MISSION

Making France the benchmark choice

DFC Studio - Wine & Spirits is a department specifically designed to support French trade bodies, houses and estates as they develop in China, using the full power of its digital ecosystem.

We influence the purchase journey of Chinese consumers by adapting the story of French origins, giving it resonance and getting it recommended.

Our mission: to make French houses, estates and appellations exist in the minds of Chinese consumers.

STRATEGY

Digital strategy: your foundations in China

We lay the groundwork for your development: your market potential, the differentiating advantages to highlight and the adaptation of your marketing mix.

Market potential study
Defining and localising your differentiating advantages
Adapting your marketing mix
Digital strategy

COMMUNICATION

Communication: we run your brand in China

We take charge of your presence on Chinese social media, in Chinese, from the editorial line to community management.

Editorial planning and content
Publishing content in Chinese
Full management of your social media
Community management
Performance measurement

M Your brand

Official account Follow

WECHAT ARTICLE

Editorial calendar

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PROMOTION

Promotion: we amplify your online visibility

Influencers, user-generated content and social media advertising: we get your wines recommended. More than 3,000 influencer collaborations and 18 million engagements to our name.

Influencer strategy
Influencer campaigns
User-generated content
Social media advertising
Performance measurement

E-COMMERCE

E-commerce: sell your products in China

From strategy to the day-to-day running of your store, we activate online sales in China, all the way to live shopping and customer service.

E-commerce strategy
E-commerce store setup
Full management of the e-commerce store
Live shopping
7-day customer service
Performance measurement

Cover of DFC Studio’s guide “China: Essential Basics to Know”

CHINA DIGITAL WHITEPAPER · 84 PAGES

Want to succeed in China? Download our free guide

THE AGENCY

DFC Studio is a Franco-Chinese digital marketing agency based in Beijing, dedicated to the Chinese market

From defining your market entry strategy to promoting your brand awareness, our mission is to ease your expansion and boost your sales.

What sets us apart is our team of highly qualified professionals, all graduates of renowned international universities.

This unique mix of bicultural expertise and in-depth knowledge of the Chinese market makes us the ideal partner to unlock your brand’s full potential in such a singular market.

The DFC Studio team in Beijing, surrounded by the Chinese platforms: WeChat, Xiaohongshu, Tmall, Taobao, Mini Programs, Baidu, Zhihu, WeChat Channels, Bilibili, Kuaishou, Douyin and Weibo

Thibault Alcorani, CEO of DFC Studio, speaking at French Tech Beijing — Thibault Alcorani, CEO of DFC Studio & President of French Tech Beijing LIVING IN BEIJING (CHINA) SINCE 2014

Our commitments

China expertise

Based in China, we help foreign brands navigate the Chinese digital ecosystem. From WeChat to Xiaohongshu, our local expertise ensures tailored, high-performing strategies.

Support

We speak French and English. Thanks to a shared language and culture, we understand your expectations and turn them into effective strategies for the Chinese market. Smooth communication for the best possible support.

Performance

We build actionable, measurable digital strategies focused on ROI. Our commitment: maximise your impact in China and give you lasting growth drivers.

FAQ

WeChat agency in China

Why focus on digital to sell wine in China?

Chinese consumers compare, research and select before buying, and that choice is now made online: more than half of alcohol buyers already go through digital platforms, well before visiting a shop or a restaurant.

Which wine and spirits players do you work with?

Our Wine & Spirits department supports French trade bodies, houses and estates. We also work with players based in China, such as importers and wine schools.

Which Chinese platforms do you work on?

For communication: WeChat, RED Note (Xiaohongshu), WeChat Channels, Douyin, Weibo, Bilibili and Zhihu. For online sales: RED Note, WeChat mini programs, Tmall, Tmall Global and JD.com.

What areas of expertise do you cover?

We master four building blocks: strategy, communication, advertising and online commerce. You can entrust us with just one of them or with your whole digital development in China.

Can you open and run our online store in China?

Yes: we define the e-commerce strategy, set up the store and handle its full management, including live shopping, customer service 7 days a week and performance measurement.