kol agency china

Boost Your Brand Awareness with Influencers in China!

Collaborate with Chinese influencers and brand ambassadors to maximize your impact in the Chinese market.

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Trusted by renowned brands and institutions

Carre Blanc
Essec Business School
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Republique Francaise
American vintage
Renault Group
Campus France
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Alliance Francaise
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In Mainland China, Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) play a crucial role in digital marketing. Over 70% of Chinese internet users report being influenced by Chinese influencers before making a purchase.

Through social platforms like Xiaohongshu, Douyin, Weibo, and Bilibili, certain personalities accumulate millions of followers, making them key prescribers to reach your target audience.

Working with the right content creators and adapting your brand image to the digital landscape of China allows you to directly influence your Chinese consumers and optimize your influencer marketing strategy.

Selection and Activation of Chinese Influencers

We identify the most relevant Chinese KOLs, micro-influencers, and KOCs for your brand, based on your target audience and objectives.
→ Profile analysis and audience segmentation of Chinese influencers
→ Negotiation and management of collaborations with brand ambassadors
→ Selection of micro-influencers for highly engaging and targeted campaigns

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Strategy and Creation of Impactful Digital Content

A successful campaign relies on high-quality digital content and adaptation to the codes of social networks in China.
→ Defining an effective message and brand positioning
→ Creating native content: short videos, livestream e-commerce, interactive posts
→ Activating the right social media influencers on popular platforms (Xiaohongshu, Douyin, WeChat, Weibo, Bilibili) to maximize visibility among Chinese consumers

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Performance Tracking and Analysis

Each campaign is monitored in real-time to ensure optimal return on investment (ROI).
→ Tracking key performance indicators (KPIs): engagement, reach, millions of fans, millions of followers
→ Conversion analysis and interaction rates with active users in Mainland China
→ Detailed reports and strategic recommendations to optimize your KOL marketing approach

Do you want to learn more about influencer marketing in China?
Do you want to grow your brand in China?
→ Contact us to schedule an initial call 📞

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Get a free copy of our China : Essential basics to know E-book

Get a free copy of our China : Essential basics to know E-book

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FAQ
Influencer Marketing in China

Collaborating with Chinese influencers offers several advantages: ✅ Builds credibility and strengthens your brand image ✅ Expands visibility among millions of fans and millions of followers ✅ Provides direct access to Chinese consumers and potential customers through targeted campaigns ✅ Increases conversion rates with engaging digital content ✅ Generates sales by leveraging the trust and influence of KOLs Chinese internet users are highly receptive to KOL recommendations, especially through formats like livestream e-commerce, which encourages real-time purchases. A well-executed influencer marketing strategy can turn brand awareness into direct conversions and sales.

Chinese KOLs should be selected based on your target audience, their followers, and alignment with your brand image. We analyze their metrics, engagement rates, and credibility to ensure they are the best fit for your campaign.

The costs depend on the platform (Xiaohongshu marketing, Douyin marketing, WeChat marketing, Weibo marketing), the influencer’s millions of fans, and the type of collaboration (livestream e-commerce, video, product placement). We tailor each campaign to optimize your budget. Contact us if you would like to receive a quote.

Chinese KOLs and KOCs are seen as reliable sources because they test and recommend products authentically. Their influence directly impacts the purchasing decisions of Chinese consumers.

We are an influencer marketing agency based in Beijing, China. With our extensive network in China, we specialize in helping foreign brands and international brands succeed online in China, both through social media and e-commerce platforms.