kol agency china
Boost Your Brand Awareness with Influencers in China!
Collaborate with Chinese influencers and brand ambassadors to maximize your impact in the Chinese market.
Influence Marketing in China
Key figures
In Mainland China, Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) play a crucial role in digital marketing. Over 70% of Chinese internet users report being influenced by Chinese influencers before making a purchase.
Through social platforms like Xiaohongshu, Douyin, Weibo, and Bilibili, certain personalities accumulate millions of followers, making them key prescribers to reach your target audience.
Working with the right content creators and adapting your brand image to the digital landscape of China allows you to directly influence your Chinese consumers and optimize your influencer marketing strategy.
OUR MISSION
Empowering Your Brand Through Influencer Marketing
With 10+ years of experience in China, we are a local agency combining deep knowledge of the Chinese market with French excellence in execution.
We connect you with the right KOLs, KOCs, and micro-influencers to generate real impact — from brand awareness to conversion.
Our edge? A Franco-Chinese team that blends local insights with international quality standards to drive results.
Selection and Activation of Chinese Influencers
We identify the most relevant Chinese KOLs, micro-influencers, and KOCs for your brand, based on your target audience and objectives.
→ Profile analysis and audience segmentation of Chinese influencers
→ Negotiation and management of collaborations with brand ambassadors
→ Selection of micro-influencers for highly engaging and targeted campaigns
Strategy and Creation of Impactful Digital Content
A successful campaign relies on high-quality digital content and adaptation to the codes of social networks in China.
→ Defining an effective message and brand positioning
→ Creating native content: short videos, livestream e-commerce, interactive posts
→ Activating the right social media influencers on popular platforms (Xiaohongshu, Douyin, WeChat, Weibo, Bilibili) to maximize visibility among Chinese consumers
Performance Tracking and Analysis
Each campaign is monitored in real-time to ensure optimal return on investment (ROI).
→ Tracking key performance indicators (KPIs): engagement, reach, millions of fans, millions of followers
→ Conversion analysis and interaction rates with active users in Mainland China
→ Detailed reports and strategic recommendations to optimize your KOL marketing approach
Do you want to learn more about influencer marketing in China?
Do you want to grow your brand in China?
→ Contact us to schedule an initial call 📞
Want to Succeed in China? Download Our Free 84-Page Strategic Guide
Want to Succeed in China? Download Our Free 84-Page Strategic Guide
DFC Studio is a Beijing-based digital marketing and e-commerce agency specialized in the Chinese market.
From strategizing your market entry to fostering brand recognition, our mission is to facilitate your expansion in order to boost your sales.
What sets us apart is our team of highly accomplished professionals, all of whom are graduates from renowned international universities.
This unique blend of bicultural expertise and deep understanding of the Chinese market positions us as a great partner to unlock your brand’s full potential in this thriving landscape.
“In China, influencer marketing is built on authenticity and trust. A great KOL doesn’t just sell a product—they tell a story that resonates.”
Our Commitments
Expertise
Passion
Performance
Do you have a project in China ?
Contact us 📩
