China’s Top Fashion Fairs 2026: Must-Attend Trade Shows for Global Brands & Export Managers
China’s fashion and lifestyle market is booming, driven by growing consumer demand for stylish apparel, sportswear, outdoor gear, and fitness products.
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For international fashion brands and international buyers, staying updated on the latest fashion trends and expanding business opportunities requires attending China’s leading fashion shows, fashion trend exhibitions, and trade shows.
Many events now feature a live streaming e-commerce area, providing brands with digital exposure, while others focus on trend forecasting and strategies for market expansion. This guide highlights the 20 biggest fashion, apparel, sports, and lifestyle exhibitions in China for 2025, from luxury runway events to leather, sports, and lifestyle product expos.
1. China International Fashion Week
March & October 2025 | Beijing
As the premier fashion event in China, China International Fashion Week brings together top fashion brands from China and around the world. The event emphasizes cultural heritage, sustainability, and global trends, making it a must-visit for designers, buyers, and media.
Featured categories: runway collections, haute couture, accessories, and cultural fashion design.
2. China International Apparel Fair (CHIC 2025)
March & September 2025 | Shanghai
Known as Asia’s largest fashion expo, CHIC is a leading B2B trade show for clothing, accessories, and fashion technology. Held at the Shanghai New International Expo Centre, it is a key destination for buyers, distributors, and innovators.
Featured categories: womenswear, menswear, kidswear, accessories, fashion tech.
3. Shanghai Fashion Week
March/April & October 2025 | Shanghai
Shanghai Fashion Week is one of the world’s most influential international fashion trade shows, showcasing emerging designers and China’s next-generation fashion brands. It blends avant-garde creativity with commercial appeal.
Featured categories: runway shows, commercial fashion presentations, sustainability-themed collections.
4. Shenzhen Fashion Week
April 2025 | Shenzhen
Focused on technology and sustainable fashion, Shenzhen Fashion Week highlights innovative textiles and high-tech manufacturing in southern China.
Featured categories: smart textiles, eco-fashion, high-tech manufacturing brands.
5. Intertextile Shanghai Apparel Fabrics
March & September 2025 | Shanghai
Also held in Shanghai China, Intertextile Shanghai Apparel Fabrics is Asia’s largest fabric and accessories trade show, Intertextile connects the entire apparel supply chain. It is ideal for sourcing new fabrics, trims, and sustainable textile solutions.
Featured categories: textiles, trims, eco-friendly fabrics, digital printing.
6. Humen International Fashion Fair
November 2025 | Humen, Dongguan
Located in one of China’s textile hubs, the Humen fair focuses on knitwear and garment manufacturing. It attracts OEM/ODM suppliers and production-focused fashion brands.
Featured categories: knitwear, ready-to-wear, garment manufacturing.
7. Wuhan International Fashion Week
Late August – Early September 2025 | Wuhan
This fashion week emphasizes Han-style designs, combining traditional Chinese culture with modern digital fashion.
Featured categories: Han-style apparel, cultural fashion, digital fashion innovation.
8. Modern China International Shoes, Bags & Apparel Fashion Exhibition
Early September 2025 | Shanghai
A key trade show for the leather industry, this exhibition showcases shoes, bags, and apparel, connecting upstream and downstream suppliers.
Featured categories: footwear, handbags, leather products, apparel.
9. Fashion Source & Shenzhen Original Design Fashion Week
November 2025 | Shenzhen
One of China’s largest supply chain expos, Fashion Source also hosts Shenzhen Original Design Fashion Week, featuring OEM/ODM and independent womenswear fashion brands.
Featured categories: apparel supply chain, womenswear, original design collections.
From high fashion in Beijing and Shanghai to leather, outdoor, and fitness trade shows in Shenzhen, Yiwu, and Fuzhou, China offers a vibrant calendar of international fashion expos and trade shows. For global fashion brands, these exhibitions are essential gateways to China’s rapidly evolving fashion, sports, and lifestyle markets.
Looking at the calendar of major fashion shows, trend exhibitions, and trade fairs across China in 2025, one thing is clear: these gatherings are key moments for brands to connect with partners, strengthen visibility, and explore growth opportunities. Offline presence remains crucial in China, especially in B2B, where relationships are built face-to-face.
But participation requires preparation. Chinese audiences expect to see that your brand is ready—having an active WeChat account and RED Note presence is no longer optional, it’s a prerequisite. This digital readiness reassures partners and accelerates trust.
If you’d like guidance on how to prepare your brand for the Chinese market, feel free to reach out to us.
Want to Succeed in China? Download Our Free 84-Page Strategic Guide
Want to Succeed in China? Download Our Free 84-Page Strategic Guide
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