Beaches in China? Explore 10 Breathtaking Destinations & the Boom in Coastal Travel

Thanks to the rise of coastal resorts, improved infrastructure, and the influence of social media, Chinese beaches now attract millions of visitors each year, all seeking escape and a change of scenery.

From the tropical shores of Hainan Island to the wild coastlines of Shandong, and the white-sand beaches of Guangxi, China today offers a variety of seaside destinations that can rival some of the most beautiful coastlines in the world.

In this article, we explore the rapid rise of coastal tourism in China — and take you on a journey to discover ten must-visit beaches across the country.

The Rise of Coastal Tourism in China: A New Way to Travel

For a long time, tourism in China was centered around cultural landmarks and major cities. Beijing, Shanghai, and Xi’an were must-see stops, while the seaside remained a secondary option. But this trend is rapidly changing. Today, a new generation of Chinese travelers is heading to the beach, in search of unique experiences and a closer connection with nature.

A First Encounter with the Sea

For a large portion of the Chinese population—especially those from inland provinces—the sea is a relatively new discovery. Unlike in other countries where beach holidays have been a tradition for decades, many Chinese have never set foot on a beach. That first contact with the ocean is often a powerful and emotional moment, captured in videos and photos shared on Xiaohongshu, Douyin, or WeChat.

As the middle class expands and disposable income increases, more travelers are exploring China’s coastlines and indulging in stays at increasingly luxurious seaside resorts. Beaches are becoming not just places for relaxation, but also prestige destinations where visitors enjoy sunshine, water sports, and a wellness-focused environment.

Rapidly Developing Infrastructure

To meet this growing demand, Chinese seaside resorts have seen rapid and extensive development. Massive investments have been made to modernize hotels, improve transportation, and offer upscale experiences to visitors.

Hainan, nicknamed the “Hawaii of the East,” is the prime example. Once a modest beach stopover, the island has transformed into an international destination featuring luxury hotel complexes, casinos, and a wide range of water-based activities. Other regions, such as Guangdong and Fujian, are following this trend by developing attractive coastal resorts suited for both families and young adventure seekers.

The Impact of Social Media and Livestreaming

The rise of coastal tourism in China is also fueled by the influence of digital platforms. RED Note (also known as Xiaohongshu), Douyin (the Chinese version of TikTok), and WeChat play a key role in promoting Chinese beaches by showcasing immersive content — videos of hidden coves, seaside hotel recommendations, and guides to water activities.

Livestreaming, now a powerful marketing tool in China, enables influencers and travel agencies to sell trips, excursions, and exclusive beach experiences in real time. A single viral video can be enough to turn an unknown beach into a trending destination overnight.

Toward a New Beach Holiday Culture

While beach tourism in China is still relatively new, it is evolving rapidly. The seaside is no longer just a place to relax — it has become a fully fledged travel destination, now integrated into the holiday habits of Chinese travelers. This transformation goes hand in hand with an upgrade in services and a growing interest in water activities, from surfing and scuba diving to beach volleyball.

In the next section of this article, we take you on a journey to discover China’s 10 most beautiful beaches — from the tropical coastlines of Hainan to the wild seascapes of Shandong.

China’s 10 Most Beautiful Beaches to Discover

Though China hasn’t always been seen as a beach destination, it is home to some truly stunning coastlines — attracting both sunseekers and water sports enthusiasts alike. From the white sands of Hainan to the dramatic rock formations of Dalian, here are ten must-visit beaches that showcase the incredible diversity of China’s coastal landscapes.

1. Dapeng Peninsula (大鹏半岛), Shenzhen beach: A Coastal Escape at the City’s Edge

Just a short drive from Shenzhen (Guangdong, South China), Dapeng Peninsula is a natural haven on the doorstep of one of China’s largest megacities. Known for its unspoiled coastline and crystal-clear waters, it’s a favorite for both families and water sports enthusiasts.

Don’t miss: Dongchong and Xichong beaches — perfect for surfing and diving.

2. Yalong Bay (亚龙湾), Sanya: The “Hawaii of the East

Located in Sanya on Hainan Island (South China), Yalong Bay is often considered the most beautiful beach in the country. With its white sand, turquoise waters, and luxury resorts, it’s the perfect destination for a premium seaside getaway.
Sanya is home to many beautiful beaches — Dadonghai Beach and Wuzhizhou Island are also popular choices, though they can get very crowded.

Don’t miss: Scuba diving and snorkeling in some of the clearest waters in China.

3. Golden Coast (黄金海岸), Qinhuangdao: A Northern Gem

Tucked away in Qinhuangdao (Hebei – Northeast China), the Golden Coast is a vast stretch of golden sand that extends for several kilometers. A favorite summer retreat for vacationers from Beijing and Tianjin, it offers the perfect setting for swimming and seaside strolls.

Don’t miss: The dune park, where you can try sandboarding for a unique experience.

4. Chengshantou (成山头), Weihai: China’s Land’s End

Located in Weihai (Shandong – East China), Chengshantou — often nicknamed the “Cape of Good Hope of China” — is renowned for its steep cliffs and breathtaking views over the Yellow Sea. It’s a favorite spot for admiring spectacular sunrises.

Don’t miss: The panoramic view from the lighthouse and the wild coves accessible by foot.

5. Gulangyu (鼓浪屿), Xiamen : An Island Full of Charm

Listed as a UNESCO World Heritage Site, Gulangyu is a pedestrian-only island just off the coast of Xiamen (Fujian – Southeast China). A unique blend of colonial architecture and scenic beaches gives the island a tranquil atmosphere — perfect for a romantic escape.

Don’t miss: Gangzaihou Beach, ideal for relaxing after a stroll through the island’s historic lanes.

6. Qianbu Sha (千步沙), Putuo Mountain: A Swimmer’s Paradise

The largest beach on Putuo Island — a sacred site of Chinese Buddhism located in Zhejiang (East China) — Qianbu Sha charms visitors with its golden sand and clear waters. It’s a top destination for swimming and water sports enthusiasts.

Don’t miss: A hike on Putuo Mountain for stunning views over the East China Sea.

7. Beihai Silver Beach (北海银滩), Beihai : The Pearl of the South

Located in Beihai (Guangxi – South China), Beihai Silver Beach is often called “the most beautiful beach in China” thanks to its brilliantly white sand that reflects sunlight like silver. Stretching over 24 kilometers, it’s perfect for both relaxation and water sports.

Don’t miss: A sunset walk, when the sand shimmers with a silvery glow. If time allows, consider visiting nearby Weizhou Island as well.

8. Romantic Coast (浪漫海岸), Yangjiang: Love by the Sea

Located in Yangjiang (Guangdong – South China), Romantic Coast is a beach designed for couples’ getaways. Lined with palm trees and offering stunning ocean views, it charms visitors with its peaceful atmosphere and idyllic scenery.

Don’t miss: A seaside dinner with a view of the sunset.

9. Jinshitan (金石滩), Dalian : A Beach of Spectacular Rock Formations

Located in Dalian (Liaoning – Northeast China), Jinshitan — also known as the “Natural Rock Museum” — is famous for its 600-million-year-old geological formations. Its unique landscape makes it a favorite among photographers and nature lovers.

Don’t miss: A hike along the coastal trail to admire the dramatic rock formations shaped by erosion.

10. Shili Yintan (十里银滩), Huizhou : 10 Kilometers of Soft Sand

Located in Huizhou (Guangdong – South China), Shili Yintan is a vast 10-kilometer-long beach bordered by mountains. Less crowded than other beaches in the region, it offers a peaceful natural setting — perfect for a relaxing escape from the urban hustle.

Don’t miss: A kayaking trip to explore the coastline from a different perspective.

The Beach in China: Conclusion

Once overshadowed by major cities and cultural landmarks, the beach is now emerging as a must-visit destination in China. From Hainan to Dalian, the country’s coastline is drawing a new generation of travelers in search of escape and discovery.

Driven by the rise of the middle class, improved infrastructure, and the power of social media, coastal tourism is reshaping travel habits. Beach resorts now meet international standards, offering a mix of relaxation, water activities, and high-end services.

With its rich diversity of landscapes and a fast-growing tourism offering, China’s beaches have never been more appealing. All that’s left is to choose your favorite.