https://dfc-studio.com/blog/Digital marketing and e-commerce in Chinaen https://dfc-studio.com/blog/what-is-wecom/https://dfc-studio.com/blog/what-is-wecom/Thu, 05 Nov 2026 02:00:00 GMTWeCom is the business version of WeChat, developed by Tencent. It lets a brand connect its sales associates with their Chinese clients without relying on personal accounts. Definition, differences with WeChat, key features, compliance and rollout plan: here is what a premium brand needs to know before getting started.SOCIAL MEDIA https://dfc-studio.com/blog/ai-china-customer-journey/https://dfc-studio.com/blog/ai-china-customer-journey/Mon, 15 Jun 2026 05:47:45 GMTIn China, AI has become a daily shopping reflex: before choosing a brand, millions of consumers now ask DeepSeek, Kimi or Ernie, profoundly changing how European brands are discovered, understood and chosen.SOCIAL MEDIATRENDS IN CHINAUNDERSTANDING CHINA https://dfc-studio.com/blog/china-996/https://dfc-studio.com/blog/china-996/Wed, 31 Dec 2025 08:55:01 GMTExplore China’s 996 work culture, its impact on productivity, work-life balance, Gen Z expectations, and labor law compliance, with insights on flexible work and employee well-being.TRENDS IN CHINA https://dfc-studio.com/blog/china-university/https://dfc-studio.com/blog/china-university/Tue, 30 Dec 2025 08:13:59 GMTA guide to China universities, exchange programs, summer schools, research opportunities, and non-degree courses for international studentsUNDERSTANDING CHINA https://dfc-studio.com/blog/douyin-e-commerce/https://dfc-studio.com/blog/douyin-e-commerce/Mon, 29 Dec 2025 05:51:29 GMTDouyin and TikTok may look similar, but they drive sales in very different ways. This article breaks down how each platform really works—and how brands can win on both.E-COMMERCE https://dfc-studio.com/blog/fitness-china/https://dfc-studio.com/blog/fitness-china/Thu, 27 Nov 2025 10:51:04 GMTChina’s fitness scene is evolving fast, driven by young consumers, smart technology, modern fitness studios, and a nationwide shift toward healthier lifestyles.TRENDS IN CHINA https://dfc-studio.com/blog/wechat-ads/https://dfc-studio.com/blog/wechat-ads/Wed, 26 Nov 2025 09:40:10 GMTDiscover how brands can use WeChat Moments, Official Accounts, Mini Programs, and Channels to build effective marketing campaigns and engage consumers across China’s digital landscape.SOCIAL MEDIA https://dfc-studio.com/blog/xiaohongshu-ecommerce/https://dfc-studio.com/blog/xiaohongshu-ecommerce/Fri, 21 Nov 2025 09:16:42 GMTXiaohongshu is reshaping social commerce by combining authentic user content with high-intent shopping. This article outlines how brands can build trust, optimize their presence, and drive growth through content, influencers, and data insights.E-COMMERCE https://dfc-studio.com/blog/china-beer/https://dfc-studio.com/blog/china-beer/Mon, 17 Nov 2025 06:45:13 GMTFrom the historic Tsingtao and Harbin breweries to innovative craft beer brands, discover how China's beer has grown into a global brewing powerhouse.TRENDS IN CHINA https://dfc-studio.com/blog/what-is-double-11/https://dfc-studio.com/blog/what-is-double-11/Tue, 11 Nov 2025 10:49:19 GMTFrom campus fun to a global shopping phenomenon, the Double 11 Festival—powered by Tmall Global and social commerce—defines today’s digital retail world.UNDERSTANDING CHINA https://dfc-studio.com/blog/china-train/https://dfc-studio.com/blog/china-train/Fri, 07 Nov 2025 09:07:08 GMTDiscover 20 years of China’s high-speed rail, from Fuxing Hao trains to international Silk Road connections, transforming Chinese trains and train stations.UNDERSTANDING CHINA https://dfc-studio.com/blog/china-pet-economy/https://dfc-studio.com/blog/china-pet-economy/Tue, 30 Sep 2025 07:13:33 GMTChina’s pet economy is rapidly expanding, with a growing pet population and rising consumer spending on pet food, grooming, and retail.TRENDS IN CHINA https://dfc-studio.com/blog/coffee-in-china/https://dfc-studio.com/blog/coffee-in-china/Mon, 29 Sep 2025 07:03:33 GMTChina’s coffee market is booming in 2025, projected to exceed RMB 369.3 billion. Budget chains dominate, middle-class demand rises, and supply chain efficiency drives success.TRENDS IN CHINA https://dfc-studio.com/blog/what-is-tmall/https://dfc-studio.com/blog/what-is-tmall/Thu, 25 Sep 2025 06:47:20 GMTTmall offers global brands a trusted gateway into China’s e-commerce market. From localized marketing to Tmall Partners, discover how to build long-term success.E-COMMERCE https://dfc-studio.com/blog/kols-china/https://dfc-studio.com/blog/kols-china/Thu, 18 Sep 2025 10:22:19 GMTKOLs (Key Opinion Leaders) are central to China’s digital economy. Trusted by millions, they connect brands with consumers through social media and e-commerce. This article explains their role, why they matter, and how global brands can leverage KOL marketing for visibility, trust, and sales in China.SOCIAL MEDIA https://dfc-studio.com/blog/weibo-english/https://dfc-studio.com/blog/weibo-english/Sat, 13 Sep 2025 05:53:36 GMTWeibo, China’s leading social platform, combines social networking, e-commerce, and KOL influence. Discover how to sign up, switch to English, and use it for brand growth.SOCIAL MEDIA https://dfc-studio.com/blog/fashion-fair-china/https://dfc-studio.com/blog/fashion-fair-china/Fri, 05 Sep 2025 11:14:24 GMTChina’s fashion and lifestyle market is booming, driven by growing consumer demand for stylish apparel, sportswear, outdoor gear, and fitness products.UNDERSTANDING CHINA https://dfc-studio.com/blog/pinduoduo/https://dfc-studio.com/blog/pinduoduo/Wed, 04 Jun 2025 06:35:23 GMTPinduoduo is a Chinese e-commerce platform that has transformed everyday consumption in China through its group-buying model, which gives users much lower prices while using gamification to reward collaborative purchases.E-COMMERCE https://dfc-studio.com/blog/alipay/https://dfc-studio.com/blog/alipay/Wed, 04 Jun 2025 04:19:17 GMTImagine being able to pay for your groceries, settle a bill, book a taxi or even invest in a money market fund, all from a single app. That is what Alipay offers: the most widely used mobile payment solution in China, with more than a billion users!E-COMMERCE https://dfc-studio.com/blog/jingdong-jd-com-china/https://dfc-studio.com/blog/jingdong-jd-com-china/Fri, 23 May 2025 06:56:49 GMTIn the vast landscape of Chinese e-commerce, JD.com (or Jingdong) stands out as one of the major players, competing directly with Alibaba.E-COMMERCE https://dfc-studio.com/blog/baidu-wangpan/https://dfc-studio.com/blog/baidu-wangpan/Wed, 21 May 2025 03:25:37 GMTLooking for a reliable cloud storage service in China? With over 1 billion users, Baidu Wangpan (百度网盘) dominates the Chinese market as the go-to solution for file sharing, backup, and collaboration.SOCIAL MEDIA https://dfc-studio.com/blog/618-shopping-festival-china/https://dfc-studio.com/blog/618-shopping-festival-china/Wed, 14 May 2025 07:08:07 GMTJune 18 is a key date in China's online retail calendar: the 618 festival. One of the country's main shopping festivals alongside Singles' Day (11.11), it draws millions of bargain-hungry consumers every year.E-COMMERCE https://dfc-studio.com/blog/great-wall-of-china/https://dfc-studio.com/blog/great-wall-of-china/Wed, 14 May 2025 06:24:41 GMTThe Great Wall of China, a UNESCO World Heritage Site, is much more than a simple wall: it is the symbol of an ancient civilization and a testament to human ingenuity.UNDERSTANDING CHINA https://dfc-studio.com/blog/top-chinese-clothing-brands/https://dfc-studio.com/blog/top-chinese-clothing-brands/Sat, 29 Mar 2025 09:45:25 GMTLong regarded as the workshop of the world, China is now writing a new chapter in its textile history.TRENDS IN CHINA https://dfc-studio.com/blog/popular-chinese-actors/https://dfc-studio.com/blog/popular-chinese-actors/Fri, 28 Mar 2025 03:34:05 GMTAs China's film industry continues to conquer the world, a new generation of talent is emerging and redefining the codes of Asian entertainment.UNDERSTANDING CHINA https://dfc-studio.com/blog/beaches-in-china/https://dfc-studio.com/blog/beaches-in-china/Thu, 20 Mar 2025 23:44:38 GMTLong seen as a destination for culture and heritage, China is now reinventing itself with a growing enthusiasm for seaside tourism. For many Chinese people, the sea is a recent discovery — a new experience that inspires fascination and wonder.UNDERSTANDING CHINA https://dfc-studio.com/blog/china-ecommerce-festivals/https://dfc-studio.com/blog/china-ecommerce-festivals/Thu, 20 Mar 2025 02:21:19 GMTChina is now the largest e-commerce market in the world, with hyper-connected consumers used to massive promotions.E-COMMERCE https://dfc-studio.com/blog/how-to-sell-in-china/https://dfc-studio.com/blog/how-to-sell-in-china/Tue, 18 Mar 2025 08:24:30 GMTChina is one of the most dynamic markets in the world, offering huge opportunities to foreign brands.E-COMMERCE https://dfc-studio.com/blog/china-consumer-trends/https://dfc-studio.com/blog/china-consumer-trends/Thu, 06 Mar 2025 06:45:59 GMTSince the end of COVID, consumption habits in China have changed profoundly. Chinese consumers, once focused on buying material goods, now favor experiences, well-being at home and a healthier lifestyle.TRENDS IN CHINA https://dfc-studio.com/blog/digital-marketing-china-guide/https://dfc-studio.com/blog/digital-marketing-china-guide/Tue, 04 Mar 2025 06:47:11 GMTDigital marketing in China is evolving at lightning speed. With a unique ecosystem dominated by WeChat, Xiaohongshu and Douyin, international brands must adapt to a digital environment completely different from the one Western companies know.SOCIAL MEDIA